Attracting MICE Tourists: Four Strategies for Hoteliers

Attracting MICE Tourists: Four Strategies for Hoteliers

by jaypee_moderator   ·  1 month ago   ·  

MICE is the abbreviation for Meetings, Incentives, Conferences, and Exhibitions, a vital part of the hospitality sector. This refers to large parties consisting of traveling business people that meet to conduct certain activities, including a corporate event, a training program, a product release, etc. Hoteliers view MICE tourists as attractive because they spend more, make ...

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